Digital Marketing

We start with the audit nobody enjoys reading: crawl errors, index bloat, thin pages competing against each other, and a Core Web Vitals score quietly costing you positions you already earned. Fixing that is usually cheaper than the campaign somebody wanted to run instead.

Campaigns come after, on Meta and Google, with conversion tracking wired to real events rather than to page views. Reporting is a dashboard you open yourself, and the headline number is cost per qualified lead. Reach and impressions stay off it, because no invoice was ever paid with an impression.