A 3D render is a sales document, not an artwork

Visualization briefs often arrive asking for realism. Realism is table stakes. What sells a unit is legibility: can a non-technical buyer understand the flow of the space almost immediately?

What we change first

• Furniture at true scale, so the room does not lie about its size
• One consistent light direction across the whole set — mixed lighting reads as a stock library
• Room labels and dimensions on the 2D plan, never only on the 3D
• A single hero angle per unit type, not six near-identical ones

And deliver both colour spaces

Print CMYK and web sRGB from the same master. A marketing team re-exporting your files is a marketing team introducing errors into your work.